Sri Rejeki Ekasasi, Dra, M.B.A
Dosen | Dosen Tetap
Biografi
NPP: 3019108075
Pendidikan
S1 - Manajemen
Universitas Islam Indonesia
S2 - Management & Business Administration
Central Queensland University- Queensland- Australia (MBA)
Jabatan Struktural / Profesional
- Sekarang
Dosen
STIM YKPN
Bidang Keahlian / Riset
Marketing Management
International Marketing
Marketing Communication
Marketing Strategic
Consumer Behavior
Publikasi Jurnal / Artikel
Determinants of Revisit Intention Among Indonesian Beauty Clinic Customers in Distribution Beauty Clinic Market: The Mediating Role of Trust (2024)
Factors Affecting Shopee Sellers Competitive Advantage And Company Performance (2024)
Urgensi Inklusivitas Dalam Bisnis (2024)
PENGARUH JARINGAN USAHA, INOVASI PRODUK DAN PERSAINGAN USAHA TERHADAP PERKEMBANGAN USAHA MIKRO (2024)
Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian Sepatu Ventela di Kalangan Pemuda Yogyakarta dengan Minat Beli sebagai Variabel Mediasi (2023)
Pengaruh Social Media Marketing, Electronic Word of Mouth dan Brand Trust terhadap Keputusan Pembelian Produk Kosmetik MSI (2023)
Implementation of Construal Level Theory (CLT) on Indonesian Customers Toward Domestic as well as Overseas Online Shopping (2022)
The Influence Of Green Marketing and Green Brand Image nn Green Satisfaction Starbucks Yogyakarta (2022)